Roxy Lo Designs
Santa Cruz, CA 95060
United States
roxy
“We specifically chose to position the lighting on the helmet – fore and aft — because it raises the light above the fray of other vehicle lighting and puts it at eye level for car drivers.” says Roxy Lo, Industrial Designer for the Vis 360. “The Helmet light is easily directed by a nod or turn of the head, animating the cyclist and reminding car drivers to be more careful.” Vis 180 Tail light is also phenomenally bright with side lights and cadence options.
(PHOTO CREDIT: LIGHT&MOTION)
Design is a collaborative process. The experience of a product is an emotional one; from concept ideation to point of purchase: each detail emotes brand appropriateness and consideration.
Bikes: Ibis Bicycles-Mojo,Silk,Tranny, linkage and component ID.
Hydration Packs: CamelBak Snow&Bike categories.
Bags: Gimme Bags/Pottery Barn Kids/ Pottery Barn Teen
Diaper Bags: Pottery Barn Kids
Decorative Accessories: Bed, Bath & Beyond/RedEnvelope/ Pottery Barn Kids/Pottery Barn
Dinnerware: Redbean, Sears, Dillards, Lynns Concepts
Consumer Electronics | Health Care: Logitech/ Samsung/ Juniper Network/ Hewlett Packard/Datex Ohmeda
Lighting: Light & Motion / Lithonia Lighting
Concepts: Sunbeam/ Coleman/ Nike, HP.
Roxy Lo Designs
Santa Cruz, CA 95060
United States
roxy